Alexa Chung is the new queen of eyeliner. If it weren’t for her, I’d never have attempted to mimic those effortlessly defined cat eyes and I’d still be sporting grungy under-eye smudges that looked alright for about an hour before I started to resemble a zombie. So when I heard that she was teaming up with Eyeko to create her own eyeliner, I couldn’t wait to try it. Until it arrived I was admittedly a bit sceptic as celebrity endorsements in fashion, makeup or perfume are sometimes hit and miss, but I was pleasantly surprised. The Eye Do liquid eyeliner is easy to navigate and, even more amazingly, it doesn’t set instantly, allowing the mistakes I more than often make to be quickly removed without a trace of their existence. At £15, it’s a little bit more expensive than high street brands, but it’s definitely worth it for its endurance, the intensity of its colour, and the bragging rights of saying ‘I have Alexa Chung’s eyeliner’.
