How Does It Feel // MSMR
Founding a music label that has released tracks for artists such as HAIM, Charli XCX and Marina and the Diamonds, MSMR are keen to slingshot from the success of their fellow label comrades and gain a cult following with their second album, due to be released on the 17th of July. Infamous for the psychedelic, dreamy pop sounds and synth-powered ballads, MSMR’s sound is both intriguing and instantly recognisable. Their newest release is set to be dripping with the dreamy vibes associated with their act, yet seeks to establish themselves as the newest sound of pop as acts such as Years & Years bring dreamy pop to the masses
With teasers nestled in the tracks ‘Painted’, ‘Wrong Victory’, ‘Criminal’ and the eponymously titled ‘How Does It Feel’, the band have established an amalgamation of synths, dreams and ballads layered over a very personal message. The music expected from the band’s second album is easily comparable to the sounds of a Wordsworth poem, or the images evoked in a Picasso painting. ‘Painted’ itself delivers the pop anthem expected, whilst the title track establishes a dreamscape of beats that are bound to be maintained throughout the album’s other melodies. Undoubtedly, the listener will be taken on an emotional rollercoaster, whilst their hands are held tightly with the synths and beats. How Does It Feel could be the most underrated album of the year.
