Four decades in, Pet Shop Boys are still delivering tunes that are authentic to their signature sound, with their brand new single ‘Feel’.
Best known for hits such as ‘West End Girls’ and ‘It’s a Sin’, their recent single ‘Feel’ is a dreamy blend of electric and classical, where the synthpop duo continue to explore modern sounds in their own, eclectic way.
Like the rest of their latest album, Nonetheless, released this April, the track’s production is neat. They are no strangers to the electronic landscape and ‘Feel’ is not far removed from what we’d expect of them, nor is it overly experimental.
It begins with a simple, techno-sounding drumbeat, contrasted with violins and a harmonious, theatrical entrance: “I would never let you down / I will wait”. A declaration that sets the scene for another emotionally resonant track from the duo.
Neil Tennant’s voice floats and is heavily reverbed, as he sings in his fashionable, sustained manner, uplifted by the track’s string arrangements.
The orchestral element is down to the touch of producer James Ford, who has produced for The Last Dinner Party, Blur, and Depeche Mode. Ford’s production has helped to ensure that ‘Feel’, in its simplicity (compared to the previous singles) is emotionally striking.
Out of all of the singles from Nonetheless, ‘Feel’ is the most reposeful. ‘Dancing star’ and ‘Loneliness’ offer more effervescence, and are more akin to the danceable hits that put the band in our heads. Despite that, it’s also a joy to be reminded of Pet Shop Boys’ mellow side, through songs like ‘Feel’.
The music video for ‘Feel’ is also out now. It features actors Sam Bottomley and Tareq Al-Jeddal on a serene car journey through countryside and suburbs. It’s precisely how you’d expect to find yourself listening to the song: driving around, fingers tapping on the steering wheel, as you occasionally glance at your mate in the passenger seat.
Next month, Pet Shop Boys are performing a sold out show at Funny Girls cabaret bar in Blackpool, and are set to headline the Sunday night show at Radio 2 In The Park.
Words by Kai Palmer
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