Cirque du Soleil have partnered with metaverse game developer Gamefam to create Cirque du Soleil Tycoon, an immersive experience on Roblox.
The game will give Roblox players the opportunity to create their own Big Top show. They can unlock artists, acrobatic performances, costume and makeup workshops and different backstage zones. Players can also dress up their avatar in Cirque du Soleil inspired clothing, complete challenges and design a stage, which they can then perform on for other players.
The experience is inspired by Cirque du Soleil’s new show Echo, which will open in Washington D.C in September.
Nickole Tara, chief growth officer at Cirque du Soleil said: “Having thrived for almost four decades, Cirque du Soleil has continuously amazed audiences with unparalleled live experiences. Now embracing the digital realm, we eagerly embark on a new journey to connect with our audience in novel ways, fostering shared moments among the upcoming generation of Cirque du Soleil enthusiasts.
“We are committed to offering people worldwide an immersive means to explore the boundless creativity and universe of Cirque du Soleil.”
Ricardo Briceno, chief business officer at Gamefam said: “Since Cirque du Soleil Tycoon launched in beta, we’ve been gathering feedback from the fans and fine-tuning the gameplay experience. The game has achieved nearly 2 million visits in the lead up to global release as excited fans build their virtual Big Tops concurrently.
“This is another great example of how beloved brands can extend their reach and engage fans where they are.”
Cirque du Soleil Tycoon is now available to play for free on Roblox, with some items available as in-game purchases.
Words by Ellen Leslie
We’re trying to raise £200 a month to help cover our operational costs. This includes our ‘Writer of the Month’ awards, where we recognise the amazing work produced by our contributor team. If you’ve enjoyed reading our site, we’d really appreciate it if you could donate to The Indiependent. Whether you can give £1 or £10, you’d be making a huge difference to our small team.