Go local – then national – then global
If you can’t get your hometown excited by your music and career, you need to go back to the drawing board. There are exceptions if you’re from a place with no music scene – but don’t try to get yourself booked and Glastonbury if the local pubs and bars aren’t interested yet. Get back to work on improving your sound, profile and presence and try again. Don’t give up – this is a world that can be cracked, it just takes hard work, dedication and talent. Some people just haven’t got it and if that’s you – just take a long hard look at yourself in the mirror and perhaps consider taking this music thing as a hobby and see where it leads to.
Words by Matt Caldwell
Matt Caldwell is the founder of Matt Caldwell PR – one of the world’s leading PR agencies for all things electronic music. Having come through just about every role in the industry from street promoter for back-end bars, DJ, Producer, Journalist, Blogger, Editor & PR Specialist – he’s seen how the industry works and how it changes. From promoting nights for Ministry of Sound, producing music that’s received airplay from BBC Radio, Kiss 100 and global club support, managing promotions at the world’s biggest club Privilege in Ibiza, writing for some of the world leading electronic music medias and starting one of the largest PR agencies in electronic music with no investment and just a laptop on startup – he’s seen how the industry has evolved in the last ten years.
For more information on the writer visit www.mattcaldwell.co.uk or e-mail [email protected] – he’s always willing to offer free advice to up-and-coming music industry enthusiasts that need some tips and questions.