Grow social media organically
I learnt this the hard way through various business endeavours – even Facebook’s ‘legitimate’ and expensive adverting features are fake. They send you batches of likes, followers and comments that are ineffective and worse than that – damaging. If you’ve got 1000 real organic fans and 1000 attained through Facebook ads – your 5% reach for a post is now down to 2.5% as the other 2.5% of your reach is either non existent or not interested in what you’re doing. Like other pages that are doing similar things to you, make friends, offer feedback and if we all try to bring back real human conversation into the internet and social media, it won’t die – which it will if we don’t do something about it soon. The industry is now educated enough to know that 1,000,000 fans does not guarantee success.