Every day I get 50 e-mails from producers that are taking baby steps in their music career asking me if I can get them into the Top 10 on Beatport or booked at Tomorrowland. Because we live in a fast moving world that occasionally comes up with artists that come through with six figure marketing investment and ghost producers, people often think that bypassing the whole “up and coming” process is a realistic move. Unless your dad’s an oil baron or you’ve got a seriously influential contact list in the industry, you’re going to have to do it the old fashioned way. Below are a few pointers that should help both new and well-practiced minds make informed decisions. This is not a bible – just a series of tips that I find myself offering on a daily basis.
Make yourself easy to find and contact
The one thing that that puts me off an artist or label is not being able to easily track them down. Let’s be realistic here – Universal is not going to send you a Facebook message asking you for a deal. If you have a social media page or website, make sure it has an e-mail address there.
It doesn’t cost much at all to setup your own [email protected] e-mail address. This will help you look professional and most serious labels aren’t going to be impressed with [email protected]. Look at your online presentation like you would do at someone else’s. Do they look serious? Do they look like someone you’d like to have an involvement with? I’ve lost count of the amount of times I’ve decided against making an offer to a potential client because they’ve failed to make themselves visible online. This is 2015 guys, keep up now.